Alexandria Downtown Merchants Association

AMDA Xmas Ad

Experience a Hometown Christmas! Sat.Nov.28th 10am-5:30pm

**Sales and Special listed Below**

La Ferme
Our store hours are: closed Thursday and Friday.
Saturday Lunch
11AM-2PM Evening 5PM-9PM.
We won’t have specials outside of what we normally run for weekends.

Charlie’s Bazaar
508 Broadway
The in-store special we will promoting for Hometown Christmas will be 20% off storewide.

Cherry Street Books
Regular hours for the post-Thanksgiving shopping weekend; 10 – 5:30 on both Friday and Saturday and 12 – 4 on Sunday.
Specials: 25% off all puzzles, 25% off all in-stock Christmas books, 10% discount on all hardcover books including children’s picture books. Treats and free pencils for the kids and Christmas goodies for all! Choose a free advance copy book from our “tree of books” with every purchase.
Don’t forget story time at 10 AM every Saturday morning – stories and crafts by Tori for the kids.

Little Darlings
20% off store wide special for Friday and Saturday. Our hours are 9-5 Friday and Saturday. 12-3 on Sunday.

Creative Touch Gallery
516 Broadway
Special storewide sale going on both Friday & Saturday, Nov 27-28, to celebrate a Hometown Christmas in Downtown Alexandria! We are offering 25% off your entire purchase both days (excluding sale and consignment items). We will also be sampling food and drink items both days. Store hours Friday and Saturday will be 10:00-6:00.

Kindred People sales & promos for November 27 & 28:
30% OFF NikiBiki tanks
35% OFF “Fries Before Guys” sweatshirts
Buy one get one 50% OFF accessories
40% OFF rack
20% OFF rack
*All sale items are final sale.

Scandinavian Gift Shop Christmas Open House
November 27 & 28
Sales throughout the store & Scandinavian Goodies served on Saturday!
Hours 9:00 to 5:30
Gifts for ALL your Holiday needs!

The Golden Giraffe
50% off Jewelry and Clothing!
Puzzle Piece Decor- Buy 1 get 1 FREE!
Lots of other in Store Specials going on. Stop by to see what’s new at The Golden Giraffe!

Past & Present Home Gallery
619 Broadway
Register for our “Free Lamp Giveaway” starting Nov. 22 – Dec. 27.
One lamp given away each week through the Holidays.
Enjoy coffee and cookies while strolling through the store. Look for great “Holiday Specials” up to 50% off.
3 levels of shopping with 13000+ sq ft and the ” Man Cave.”
Open 7 days a week year round.
“The Store with Character”

Trumm Drug
600 Fillmore Street
Hours: Fri., Nov. 27th…8:00 am- 6:00 pm
Sat., Nov. 28th…8:30 am- 5:30 pm
Bring in a $30 (or more) donation for one of the following organizations:
United Way of Douglas & Pope Counties, Outreach Food Shelf of Douglas County, Jingle Bells, or the Salvation Army
and receive a coupon for 30% OFF your total Regular Priced Purchase!
Thanks for shopping at your local hometown pharmacy & gift store!

Historic Downtown In Alexandria Minnesota Awaits YOU

Discover enchanting shops and beautiful boutiques that are sure to lure you inside.  Stroll through timeless antique stores to find unexpected treasures and nostalgic memorabilia. Then take a break and treat yourself at any one of our cozy eateries. Something for everyone!

Relax and enjoy Alexandria’s Historic Downtown.
Come often – stay long – share the experience!!


Thank you to Raapers Eatery & Ale for hosting our monthly General Membership Meeting!
– We meet the 4th Friday of each month at 8am

What’s New:

  • Light Parade in Downtown Alexandria (0)

    First Annual Celebration of Lights Parade is being planned for November 28th, 2015 at 5:00 pm

    Here’s more information for those interested in participating:

    First Annual Celebration of Lights Parade-rvsd

    Parade Rules

    How to light a float directions

    The PARADE starts at 5:00 pm SHARP on Saturday, November 28th, 2015. The route runs on 4th Ave. and begins on 4th and Broadway, heading south and ending at 8th Ave, West. Units will disperse after turning onto 8th Ave West

    2. PLEASE, NO LIVE SANTA OR MRS. CLAUS WITH YOUR UNIT!! A special float will feature Santa and Mrs. Claus in the parade. Santa figurines/decorations are allowed. Holiday Music is highly encouraged.

    3. Units will be placed in the lineup at the discretion of the committee for proper balance, sound, participants and audience considerations. All parade participants should dress according to the weather! Cancellations due to severe weather will be announced as early as possible on parade day.

    4. ALL units will be judged! There are 2 categories – Most Creative and The Brightest ($75 – $100 award) will be selected for Best in Parade awards. The Mayor’s Choice award of $25 also will be given. Other awards may be included at the judges discretion. The Judges Stand will be situated in the center of 6th and Broadway near the AAAA Theatre. Parade Announcers will give color commentary from the Judges Stand.

    5. The CHECK-IN area for parade units is on 4th Ave. East at the corners of Fillmore and 4th Ave E. near Ace Hardware. Checking-in will assist us in an orderly line-up.

    6. Please enter the STAGING AREA from 5th Ave. CAUTION! Units will be lined up beginning and 4th Avenue W, on BOTH SIDES OF THE ROADWAYS, facing Broadway. Numbers will be positioned along designated roadways. Park your unit as close to the curb as possible, at your assigned number. Overflow parking for parade-related vehicles ONLY will be allowed in the Ace Hardware parking lot. All other vehicles dropping off parade participants must leave the area.

    7. Line-up begins at 4:00 pm and all units MUST be ready at least 10 minutes prior to the 4:30 pm start of the parade. The lineup area is in a residential district. We ask you to be extra careful and courteous to private property. DO NOT BLOCK DRIVEWAYS or INTERSECTIONS. DO NOT LITTER!

    8. All vehicles must be safe and clean. Maximum height of units is 13.6 feet and the maximum width is 20 feet. ALL UNITS MUST BE FULLY LIGHTED and DECORATED!!!! Please use safety precautions with the use of generators, converters, batteries, extension cords, and all forms of power sources and supplies. Please stay 20 feet from the unit in front of you, maintaining a smooth flow with the pace of the parade. Please follow instructions by Parade Officials to ensure the safety of participants as well as the viewing audience.

    9. Animal entries must have a separate “clean up crew” following their unit through the parade; animals must be diapered if a clean up crew is not utilized. Animals must be restrained to the unit or within a controlled environment to prevent risks, danger or possible harm to audience members, parade participants or property.

    10. Candy, coupons or brochures may be HANDED OUT along the sides of the road, not thrown!! We will not allow any throwing of anything from parade units! No racing of engines or careless driving of motorized units. Absolutely no riders on equipment or parts of vehicles not designed as seating areas. Absolutely NO alcoholic beverages will be allowed in the staging area or on the parade route!

    Things You’ll Likely Need
    • Generator or power inverter *Car or motorcycle battery (optional) * Gasoline (optional)
    • Power Source Selection and Installation (suggestions)

    1. Decide if you would like to have a gasoline-powered generator or a power inverter. Generators are available in quiet models that operate at less than 60 decibels. Power inverters run off of power from an automotive or motorcycle battery. They are less expensive but provide less power. Calculate the amount of wattage you think you will need and find the option that best fits your requirements.

    2. Design a platform at the back of the float for your power source. Ensure that there will be no decorations touching the area. Place the space a foot from the edge of the float so that the float skirting does not touch the equipment.

    3. Drill holes for eyehooks on either side of the platform. Screw in the eyehooks. Place the power source on the platform. Run straps across the inverter or the generator and hook each end into the eyehook. Tighten the straps.

    4. Plug two extension cords into the inverter — one for the left side of the float and one for the right. For generators, plug a splitter into the two outlets on the front, or run four extension cords of varying lengths from the four outlets this provides. For example, run a long cord to reach the front of the float and a shorter cord for the middle or back on each side.

    How to Light the Parade Float
    1. Outline the edge of your float to give it definition. This also helps passengers on the float stay safe by knowing where the float drops off. Run flat LED strand lighting around the edge of the float. LED strand lights can be set to any color. The lights can also change colors, blink or be set to move in sequence to music. Most LED lights can be controlled by a remote. LED lights emit little to no heat, reducing the possibility of accidental burns by parade riders. LEDs also use less energy than traditional lights and have a longer life so you can use them for years to come. Use colored or white rope lighting to outline your float if flat LED strand lighting is cost prohibitive. Rope lighting will still illuminate your edge, but attach the lighting to the front edge of the float as opposed to the top edge so that no one will accidentally touch or step on it.

    2. Highlight areas with spotlights. Use floodlights to draw attention to an area or a person on your float. Clip or bracket floodlights to the floor the float. Point the floodlight to shine on the area you are highlighting. Alternatively, mount floodlights on the back wall of a float to cast light down upon an area. Use colored floodlights to match your theme.

    3. Create a holiday or ethereal feel with Christmas lights. Use Christmas lights in trees, clouds and on bushes to create a twinkle effect. Set a soft, glowing ambiance by placing strands of Christmas lights behind sheer fabrics. Use LED bulbs for a better quality light and less pull on your amperage.

2015 Events:

Ice Fishing Challenge
Winter Spectacular
Sweetheart Specials
Spring Fling
Stop,Shop, & Stroll begins
Courthouse Concerts begin
Memorial Day Parade
Wine & Art Crawl
Vikingland Band Festival
Wine & Art Crawl
Art in the Park
Party in the Street
Crazy Days
Stop, Shop, & Stroll ends
Fall in Love DT Festival
Girls Night Out Wine/Art Crawl
Grape Stomp
Halloween Trick or Treat
Crafters Crawl
Beaujolais Nouveau Dash
Christmas at the Fort
DT Lighting Ceremony
A Hometown Christmas
Jan. 31
Feb. 14
March 20
May 21
May 21
May 25
June 18
June 27
June 28
July 16
July 25-26
July 31
Aug 6-10
Sept 3
Sept 17-19
Sept 17
Sept 18-20
Oct 17
Oct 31
Nov 5-7
Nov 19
Nov 27
Nov 27
November 28